Case · 2025
BBVA (Expansion)
Expansion from 11000 to 120000 ChatGPT Enterprise licenses
Maturity stage
Scaling
Use-case type
Augmentation
Function
Multiple
Company size
Enterprise
Evidence
Quadrupled from 3300 to 11000 licenses; scaling to all 120000 employees
Why this case is cited as evidence
DOrganizational Adoption
Is there change management, training, and leadership support?
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