Case · 2024
Writer customers (composite of 6, incl. New American Funding)
Generative AI deployment across 6 Writer customers; NAF featured as qualitative case with 60 marketers in mortgage lending
Maturity stage
Optimization
Use-case type
Augmentation
Function
Marketing/Content Creation
Company size
Medium
Evidence
Forrester TEI composite: 333% ROI, $12.02M NPV over 3 years, payback under 6 months (figures are aggregate across 6 customers, not NAF-specific)
ROI / outcome figure
333% ROI; $12M NPV (composite)
Why this case is cited as evidence
PPortfolio Balance
Is the AI investment portfolio diversified across risk and return profiles?
IMeasurement Maturity
Are there established KPIs, baselines, and evaluation cadences?
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