Case · 2024-2025
BBVA
ChatGPT Enterprise deployment scaled from 3300 to 11000 licenses
Maturity stage
Production
Use-case type
Augmentation
Function
Operations/Supply Chain
Company size
Enterprise
Evidence
2.8 hours/week saved per employee; 80%+ daily usage rate
ROI / outcome figure
2.8 hours/week saved per employee
Why this case is cited as evidence
IMeasurement Maturity
Are there established KPIs, baselines, and evaluation cadences?
DOrganizational Adoption
Is there change management, training, and leadership support?
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Forrester TEI composite: 333% ROI, $12.02M NPV over 3 years, payback under 6 months (figures are aggregate across 6 customers, not NAF-specific)
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29% efficiency savings possible with full POC implementation
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